Meet The Team
Prime Properties stands for honesty, integrity and trust. We live by the Aggie Code of Honor, never compromising on our strict moral standards. That's why you can always expect a premium service from us - no lies, no cheating, no stealing. We do the honest thing, every time.
Kenneth Wayne Goheen
Kenneth Wayne Goheen is our Maintenance Manager in charge of turning our properties and all Maintenance billing. Ken has spent his life repairing houses in Austin Texas, running his small business for almost 20 years. Practicing as a real estate broker and contractor his company flipped houses all over Austin. Before he repaired houses he served in the Navy from 1989 – 1997. Ken has two grown daughters that any good parent would be proud of. He was born and raised in the great state of Kansas, but as he likes to say, got to Texas as quick as he could. He’s been married to his wife for over 35 years and she tolerates his love for the Texas Longhorns. Ken is a good family man with a strong work ethic. Who believes that doing the right thing IS the right thing.
As Brokerage Manager, Paul is focused on all real estate transactions, client relations and risk management. His primary duties include: Managing investment purchases, listings, leasing, renewals; Collaborating with clients and providing updates on their assets and market conditions; and Maintaining high underwriting standards for our tenant pool and mitigating risk for our clients. With over a decade of experience practicing Real Estate in Central Texas as a licensed agent and an investor, Paul is committed to helping our clients achieve their goals and grow their investment portfolio. Previously, he was a wholesale mortgage Account Executive for major lending institutions, where he underwrote and closed thousands of home loans exceeding 100 million dollars. He was also a top performer in the Auto Industry in sales and finance. He currently resides in Cedar Park, TX, with his beautiful wife and daughter. He loves traveling the world with his family, fitness, cooking, and analyzing real estate deals
Bruce has lived and worked in Austin his entire life. He graduated from Anderson High School in 1977 and the University of Texas in 1980 with finance and management degrees. He spent twelve years as the Chief Financial Officer for the New Balance & Karavel Shoe Stores and has over 25 years in the accounting and financial service business. Bruce is a dedicated and very active member of Rotary International, having served as club President from 2009 – 2010 and Governor from 2016 – 2017. His favorite area of service is literacy and education. Bruce and his wife, Sharon (also a UT grad), have been married for 40 years. They both enjoy travel, attending UT baseball and football games and supporting UT’s Bass Concert Hall. Bruce and Sharon have two children, Bryan is currently employed with the City of Austin as a senior City Planner. Rebecca is the casting agent for a TV & film company here in Austin. Bruce has served on various community boards including treasurer for the American Heart Association, VP of the Young Men’s Business League, VP for Jewish Community Center of Austin, Co-Founder of Kavod, (a family support group for the Alzheimer’s Association), financial advisor for the Sigma Alpha Mu fraternity, treasurer for TEN ( nonprofit organization), consultant for the Texas Nurses Association and on the finance committee with the Women’s Storybook Project.
Steven (Bear) Salfelder
Bear (Steven) started in construction when he was 17. As he grew in the residential and commercial construction trades, over time he became a foreman, a superintendent, then a project manager. After years of working for others, he started his own company, which lasted for over 12 years. Afterward, he went overseas to Afghanistan to work as a project manager for a large construction firm. Upon his return, he was offered the position of Maintenance Coordinator at Prime Properties. For the last 12 years, he has developed the procedures we use today to ethically handle all of the work that needs to be done on our properties. Born and raised in Staten Island, NY, he came to Texas in the late 70s. Being musically possessed, Austin provided a great atmosphere for Bear to perform. Having played the guitar his whole life, Steven found himself with a music career right alongside his contracting career, opening for acts such as George Strait and Conway Twitty all over the state. Bear now has a family that he loves dearly and lives on his own farm north of Austin with his lovely wife.
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